X (formerly Twitter) is testing a new feature that embeds “X.com” watermarks into screenshots taken on iOS. As the platform shifts, this intent to boost brand attribution could shape how viral posts are shared across the web.
What’s the change all about?
- Screenshots captured on the X iOS app may soon display an “X.com” watermark overlay.
- A test shared by Aaron Perris from MacRumors reveals the upcoming design.
- The watermark appears at the top or bottom of screenshots to highlight that the content originated on X.
Why it matters
- Boosts brand awareness
Many screenshots go viral on other platforms—and often, X doesn’t get credit. With watermarks, X ensures its logo travels with reshared content . - Counters legacy brand recognition
Twitter’s iconic bird was instantly recognizable. Rebranding to X has diluted that awareness. This watermark marks a push to re-establish linkability and visibility. - Learns from history
Back in 2022, Twitter tested popup prompts that suggested users repost natively instead of screenshots. This watermark is the next step in that strategy.
What’s next? Feature rollout timeline
- X has started late-stage development of the watermark option, but there’s no confirmed release date yet.
- Likely, it’ll arrive first on iOS, with eventual expansion to Android and desktop.
Implications for creators & brands
- Creators: Your screenshots will carry X branding. This reinforces your connection to the platform.
- Marketers: This feature can boost traffic—every screenshot becomes a referral.
- Brands: Prepare to update guidelines for image sharing, ensuring compliance with new branding.
What to watch
- User reaction: Will watermarks enhance X’s visibility, or annoy users who prefer clean captures?
- Platform behavior: Will X add options to customize watermark placement or transparency?
- Broader rollout: Will Android and web see the same treatment, and when?
