X, previously known as Twitter, has introduced 4K video upload capabilities for its Premium subscribers, marking a significant step in its evolution as a video-centric platform.
This upgrade aims to attract content creators seeking higher-quality video sharing options, positioning X as a competitive alternative to established video platforms like YouTube and Vimeo.
4K Video Uploads Now Available for Premium Subscribers
As of April 29, 2025, X’s engineering team announced the rollout of 4K video uploads for select creators, with plans to extend this feature to all Premium subscribers soon.
Previously, Premium users were limited to uploading videos in 1080p resolution, with a maximum file size of 8GB and a duration of up to three hours.
The new 4K support allows for higher-resolution content, enhancing the visual experience for viewers and providing creators with more flexibility in their content production .(RouteNote, Storyy)
Strategic Move to Compete with Video Platforms
The introduction of 4K uploads is part of X’s broader strategy to become a more video-focused platform.
By offering higher-quality video options, X aims to retain creators who might otherwise turn to platforms like YouTube or TikTok for their video-sharing needs.
This move also aligns with X’s recent enhancements, such as longer video durations and a dedicated vertical video feed, to provide a more comprehensive video experience .
Additional Features Enhancing the Video Experience
Beyond 4K uploads, X has introduced several features to improve the video experience for Premium users:
- Extended Video Lengths: Premium subscribers can now upload videos up to two hours in 1080p quality or three hours in 720p quality .
- Media Studio Access: A new media studio at studio.x.com allows users to manage their media content more effectively.(The Times of India)
- Video Download Options: Users can download videos from their timeline to their device’s camera roll and control the download settings for their own posts.(The Times of India)
- Automatic Captions: Popular videos now feature automatic captioning, enhancing accessibility for a broader audience.(The Times of India)
- AirPlay Support: Users can stream videos from X to their television using AirPlay, with the added convenience of picture-in-picture mode for multitasking .(The Times of India)
Implications for Content Creators and Brands
The ability to upload 4K videos opens new opportunities for content creators and brands to deliver high-quality, visually engaging content directly on X.
This enhancement supports various content types, including product demonstrations, educational materials, and storytelling, enabling creators to connect more effectively with their audience .(Storyy)
Future Outlook
While the 4K upload feature is currently limited to web uploads, with mobile support expected in the future, X’s commitment to enhancing its video capabilities is evident. As the platform continues to evolve, users can anticipate further improvements aimed at solidifying X’s position as a leading destination for high-quality video content .
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