TikTok has officially announced a strategic partnership with the globally renowned electronic dance music festival, Tomorrowland, promising a wave of exclusive digital content during the event.
Tomorrowland, which hosts a series of large-scale electronic music festivals across Europe, is set to hold its headline 2025 event in Belgium next month. As part of this new collaboration, TikTok will become a digital gateway to the festival, delivering immersive experiences to its worldwide user base.
TikTok to Livestream Tomorrowland 2025
Through this partnership, TikTok will livestream select performances, offer exclusive behind-the-scenes footage, and highlight unique collaborations between artists and creators. Users will also gain access to a dedicated in-app hub using the hashtag #Tomorrowland, offering a centralized destination for all festival-related content.
According to TikTok:
“Tomorrowland 2025 will feature a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. Through TikTok, users worldwide will be able to explore the magic of the festival with LIVE streams of headline acts, creator-led content, and a dedicated #Tomorrowland in-app hub which will act as a one-stop experience for fans all over the world to experience the festival for themselves. Additionally, CapCut and Tomorrowland will launch an official template for all users to spread the magic even further online.”
New Songwriting Competition for Emerging Artists
In addition to livestreams and festival content, TikTok is launching a songwriting competition in collaboration with its SoundOn music distribution platform and Tomorrowland Music. The initiative aims to spotlight emerging electronic artists.
“Artists from SoundOn and Tomorrowland Music will collaborate, write and release original music to soundtrack the activities happening on and off the TikTok platform during both weekends. The songs will be performed live onstage at Tomorrowland, and released and distributed by SoundOn.”
This competition underscores TikTok’s increasing role in music discovery and artist development, especially within the electronic genre. The platform continues to serve as a critical launchpad for new music, with record labels now relying heavily on TikTok for song promotion and audience engagement.
TikTok’s Influence in Music Keeps Growing
TikTok’s impact on the music industry is undeniable. In fact, research from earlier this year revealed that 84% of the songs that entered the Billboard Global 200 in 2024 gained viral traction on TikTok before charting.
Tomorrowland itself is a strong performer on the platform. Content tagged with #Tomorrowland has amassed more than 10 billion views, while the 2023 livestream drew over 16 million viewers on TikTok alone.
A Win-Win Collaboration for Fans and Artists
This new partnership is set to benefit both brands significantly. Tomorrowland gains access to TikTok’s massive global reach, while TikTok deepens its influence in the live music and festival space. For music fans, it’s an exciting opportunity to engage with one of the world’s biggest EDM festivals—no matter where they are.
With live performances, exclusive content, and user-generated storytelling all set to unfold, Tomorrowland 2025 on TikTok is shaping up to be an unforgettable digital music experience.
