TikTok has released a new resource designed specifically for brands in the home decor space, showcasing how to leverage the platform’s content trends and ad tools to connect with highly engaged audiences. The platform’s newly launched “Home Refresh with TikTok” guide breaks down user behavior, creative strategies, and campaign timing insights that can help marketers succeed.
This 16-page guide offers an in-depth look into what’s trending on TikTok in the home living category, backed by platform analytics and audience behavior patterns. For home décor brands and marketers aiming to increase conversions, TikTok’s latest report may offer a blueprint for success.
What TikTok’s New Guide Reveals About Home Decor Trends
The newly published TikTok Home Guide outlines key trends and shifting consumer behavior when it comes to home living and décor. According to TikTok:
“TikTok has become more than a source of home inspiration – it’s where decisions are made and purchases happen. Research shows that 77% of users have recently bought household care items, and nearly half say they’re open to buying consumer packaged goods directly on the platform.”
This insight shows that TikTok is now a central decision-making hub for lifestyle purchases. As users move, renovate, or reorganize their spaces, they often turn to TikTok for new ideas. These life moments, combined with platform-driven discovery, create a perfect storm for product marketing.
User Behavior Indicates Strong Purchase Intent
The guide emphasizes that TikTok users are not just watching home décor content for fun—they are actively making decisions. Events such as home moves, renovations, or seasonal refreshes often prompt increased engagement with household brands.
With 77% of users recently purchasing home care products, the platform presents a valuable marketing opportunity. Nearly 50% of users express readiness to purchase consumer packaged goods directly within the app. This data highlights the effectiveness of TikTok not just as a platform for awareness, but as a conversion engine.
Advertising Solutions Designed for Home Living Brands
The guide outlines how TikTok’s advertising ecosystem supports home living and decor promotions, helping brands reach their target demographics during key life stages. From In-Feed Ads to Spark Ads and Branded Hashtag Challenges, the platform allows for a variety of campaign formats that resonate with home-focused audiences.
These ad tools are designed to feel native to TikTok’s user experience, which makes them less intrusive and more engaging. When used effectively, they can influence users who are in the mindset to explore and buy.
Best Time to Run TikTok Campaigns in the Home Niche
The report provides a timeline-based overview of the best periods to run home living campaigns. Seasonal shifts—especially spring cleaning and end-of-year reorganization—are popular windows when users seek home transformation content.
For example:
- Q1 is ideal for fresh starts, decluttering, and storage solutions.
- Q2 to Q3 includes peak times for home improvements, gardening, and remodeling.
- Q4 focuses on holiday-themed decor, cozy living, and New Year refresh content.
Understanding the timing of user needs can greatly enhance the effectiveness of your ad strategy.
Creative Tips for Effective Home Decor Content on TikTok
TikTok’s guide also includes creative best practices to help marketers improve the performance of their videos. These suggestions are applicable not just to home decor, but to most TikTok content formats:
- Use Natural Lighting – Home decor clips look more appealing when well-lit.
- Show Before and After Transformations – This is highly engaging and builds satisfaction.
- Keep It Relatable – Use real-life scenarios that your target audience can connect with.
- Add Captions and Trending Sounds – Increase accessibility and discoverability.
Following these creative guidelines increases your chances of going viral while also keeping your content aligned with TikTok’s unique format and audience expectations.
TikTok’s Growing Influence in Lifestyle Purchasing Decisions
Beyond home décor, TikTok is emerging as a trusted space for consumer product discovery across various categories. Whether it’s skincare, wellness, or cleaning hacks, users often trust the content they see on the app more than traditional ads. For lifestyle brands, especially in home living, this represents an unprecedented opportunity to connect with users who are actively looking to improve their spaces.
Moreover, TikTok’s algorithm prioritizes interest-based content over social connections. This means home decor marketers can reach highly relevant users, even if those users have never followed their brand.
Download the Full TikTok Home Decor Marketing Guide
If you want a comprehensive breakdown of TikTok’s recommendations, trend data, and campaign planning tools, you can download the full “Home Refresh with TikTok” guide here (email sign-up required).
This report is valuable for:
- Interior designers and décor retailers
- Furniture and home goods brands
- DIY and lifestyle influencers
- E-commerce sellers in the home category
Whether you’re launching a new product line or planning a seasonal campaign, TikTok’s guide offers clear direction for maximizing your reach and return on investment.
Conclusion: TikTok Guide for Home Decor Marketers Offers Clear Direction
TikTok’s new guide highlights how home decor marketers can capitalize on discovery-driven user behavior, leveraging the platform’s ad tools, creative tips, and seasonal insights to drive engagement and sales.
With consumers increasingly turning to TikTok for inspiration and purchase decisions, now is the time for lifestyle brands to fine-tune their content strategies. From understanding peak moments to implementing proven video techniques, this guide lays the foundation for successful home décor marketing on the platform.
You can access TikTok’s full “Home Refresh with TikTok” guide here.
