Snapchat has released valuable new insights into summer shopping and usage trends across the UAE and Saudi Arabia, giving marketers a fresh data-backed roadmap to optimize campaigns during the high-engagement summer months.
According to the newly published Snapchat summer trends infographic, the app’s user behavior from April to August reveals golden opportunities for advertisers targeting Gulf audiences—especially those looking to maximize ROI during seasonal sales peaks.
🔥 Why Summer Is Snapchat’s Prime Marketing Season
Snapchat has identified the summer period (April–August) as the platform’s most cost-effective advertising window. The data reveals that cost-per-thousand impressions (CPM) is 19% lower than the annual average, translating to significantly higher reach for a lower cost.
“When it comes to hot deals, Snapchat’s summer season takes the crown,” says Snap.
The platform also reports 5x higher active attention rates compared to other social networks. Combined with reduced ad clutter during this period, Snapchat offers an ideal environment for brands to engage users more meaningfully—boosting both awareness and conversion potential.
📈 Top Summer Content and Ad Trends on Snapchat
To help brands make the most of this high-impact season, Snapchat shared a list of creative best practices and content strategies that are already resonating with users in the region:
- Experiment with Visual Formats: Alternate between static images, GIFs, and short-form videos to keep users engaged.
- Use Bright, Fun Visuals: Bold, vibrant colors stand out on-screen and enhance brand recall.
- Mix Ad Types for Better Results: Combine Snap Ads, Story Ads, Collection Ads, and Commercials for a full-funnel approach.
- Leverage AR Filters: Utilize Snap’s Summer AR Filter templates to add interactive, playful elements to your campaigns.
- Tap Into Authenticity: Collaborate with native creators and use user-generated content (UGC) styles to connect with your audience in a more personal, relatable way.
🌍 Global Takeaways Beyond the Middle East
While these findings focus on Gulf nations, the principles can extend to wider global markets where Snapchat is growing its user base. The emphasis on lower CPM, increased attention, and immersive ad formats points to broader advantages for performance marketing on the platform.
📊 Infographic Snapshot: Snapchat Summer Usage & Engagement Trends
Snapchat has also shared a visual summary that highlights key stats and recommendations.
Brands looking to maximize seasonal campaign performance—particularly in the retail, travel, and fashion verticals—should consider Snapchat a priority channel this summer.
✅ Key Takeaways for Marketers
- Lower CPM in summer = more bang for your buck.
- 5x greater attention = better performance than other platforms.
- Creative diversity + authentic storytelling = stronger emotional impact.
- UAE and KSA users are highly engaged—especially during summer months.
With smart strategy and localized content, Snapchat could be your best-performing channel of the season.
