Snapchat has launched its first major Snap Map promotion, partnering with American Eagle ahead of the back‑to‑school rush. This activation highlights over 800 U.S. stores on the Snap Map—making it easier for Snapchatters to find product collections, view brand content, and shop on ae.com.
🔍 What Is the Snap Map Promotion?
- Stores are marked on Snap Map with custom emojis.
- Tap a location to view store details, brand Stories, creator content, and direct shopping links .
- American Eagle also adds an AR “Jeans Try‑on Haul” lens to the carousel and its public profile.
📈 Why This Matters
- Snap Map now reaches 400+ million monthly users, with over 40 billion map opens last quarter.
- Snap says 95% of Snapchatters plan in‑store back‑to‑school shopping—this gives American Eagle direct access to that audience.
- The campaign aims to boost foot traffic and bolster online conversions, especially since 60‑70% of AE revenue comes from physical stores.
🎯 Strategic Impact for Brands
- This marks a first for a specialty fashion retailer and follows prior Snap Map promotions with big names like McDonald’s and Taco Bell.
- Snap Map promotions drive incremental visits. Earlier campaigns showed a 17.6% increase in venue visits for annotated places.
- Brands can now merge discovery, content, and commerce in one seamless map experience.
🛠️ How Promoted Places Work
Snap Map’s Promoted Places appear as highlighted spots where Snapchatters explore current events and nearby venues. Brands can link to store info, website, hours, AR lenses, and even checkout pages.
💡 What Brands Should Know
- Snap Map is a top social discovery tool, especially among Gen Z—82% of U.S. users aged 18–24 access it monthly.
- Promoted Places only appear for select partners, keeping the experience curated and nonintrusive.
- Brands can enhance engagement by combining stories, AR lenses, and shopping links.
🔮 What’s Next
- Expect more AR-enhanced map listings like virtual try-ons.
- More brands will test Snap Map placements to drive both physical visits and online sales.
- Snapchat may open up Promoted Places to more businesses or integrate with CRM, loyalty, and AI tools.
Summary
Snapchat’s Snap Map promotion with American Eagle is a cutting-edge fusion of social discovery, content, and commerce. It highlights the power of map-based experiences to influence real-world behavior and offers a model for future brand activations.
