Pinterest has released its latest trend report, spotlighting what users are currently searching for and engaging with most on the platform. These trends, based on search data and user interaction, offer valuable insights for marketers and brands aiming to align with user interests.
Since Pinterest is often used for inspiration—especially for shopping, hobbies, and lifestyle planning—these rising topics could signal shifts in consumer behavior. For businesses, this is a chance to tailor content, products, and promotions to match trending themes.
The Rise of Digital Detox and Rural Escapes
According to Pinterest, this summer’s standout theme is “Digital Detox Winter.” While it may sound ironic coming from a digital platform, Pinterest users are showing increased interest in unplugging from screens and reconnecting with nature.
“Pinterest users are embracing the chill by unplugging from screens and reconnecting with nature this season,” the company noted.
Searches for “digital detox ideas” have risen by 72%, while “digital detox vision boards” have spiked an impressive 273%. These numbers highlight a growing desire for mindfulness, rest, and off-grid living.
This shift ties into a broader trend Pinterest is calling a “rural renaissance.” Users are now exploring themes such as:
- Farmhouse cottage design
- Thrifted and vintage décor
- Rustic retreat inspiration
As more people seek escape from urban noise, these search behaviors suggest a rising demand for peaceful environments and simpler lifestyles.
Nature-Inspired Wellness on the Rise
In addition to digital detoxing, nature-based wellness is trending. Pinterest reports significant increases in searches for:
- Nature bathing
- Mountain hiking
- Book retreats
These terms indicate a strong preference for slow, intentional activities that provide both relaxation and renewal. Brands in travel, wellness, fashion, and home décor may find new creative opportunities by aligning their content with these interests.
Nostalgic Fashion Is Making a Comeback
Not all trends are about the outdoors. Pinterest notes that nostalgic fashion—particularly early 2000s styles—is gaining traction among Gen Z. This includes the boho aesthetic that dominated the turn of the millennium.
Fashion retailers and lifestyle influencers can tap into this throwback trend by offering curated looks, accessories, and mood boards that celebrate retro styles with a modern twist.
Cool-Toned Beauty and Astrology-Inspired Looks
Beauty trends are also shifting. According to Pinterest data:
- Cool-toned makeup looks are gaining attention
- Astrology makeup is becoming increasingly popular
What exactly is astrology makeup? It’s a style that uses zodiac signs as inspiration for color choices, makeup patterns, and even skincare routines. Users interested in astrology are blending their cosmic identity with personal beauty—giving brands in this space a niche yet fast-growing trend to explore.
Pinterest x Joss & Main Collaboration
To bring its summer trends to life, Pinterest has partnered with Joss & Main, a well-known home décor brand. This partnership includes:
- Shoppable Pin content
- Curated dinner party inspiration
- Trend-based shopping experiences
This collaboration offers an immersive experience that not only shows trends but makes them directly actionable through integrated product listings and design ideas.
Why Pinterest Trend Reports Matter for Marketers
Pinterest’s midyear trend insights aren’t just fun to look at—they offer real-time data that can guide strategic marketing decisions. By recognizing what users are excited about, brands can:
- Create themed product collections
- Update visual content for Pins
- Adapt messaging to align with current interests
Even more, Pinterest’s AI-powered ad tools now allow brands to change Pin backgrounds and image styles with ease. This makes it simple to customize visuals based on the mood of a trend—whether it’s rustic cabin life or Y2K fashion.
Explore the Full Report
Pinterest’s full midyear trend report is now available in the app. It includes detailed breakdowns of each trending topic, keyword spikes, and creative suggestions for tapping into emerging interests.
You can read Pinterest’s full midyear trends report here.
