Pinterest is stepping up its game in AI-driven content creation and trend discovery, introducing AI-powered collages and upgraded Pinterest Trends insights. These tools aim to help marketers better connect with Pinterest’s 570 million discovery-focused users by offering automated, data-informed visuals and deep insights into platform behavior.
Pinterest AI-Powered Collages: A New Visual Tool for Brands
One of the standout features in Pinterest’s latest update is the launch of AI-powered collages, a new creative tool that transforms product catalogs into unique, shoppable collages in just minutes.
According to Pinterest:
“Auto-collages enable advertisers to turn their existing Pinterest product catalog into thousands of new shoppable collages in minutes.”
Using Pinterest’s AI, the system intelligently curates and groups products based on several behavior-driven concepts:
- Outfit ideas: Automatically builds fashion-forward collages based on popular outfit styles
- User engagement: Creates new collages inspired by high-performing Pins
- Similar products: Clusters look-alike items in a grid layout
- User saves: Highlights products related to saved Pins on user boards
These Pinterest AI-powered collages are designed to reflect what users are most interested in, making content more relatable and visually dynamic. Brands no longer need to manually create product groupings, saving time and resources.
Pinterest is initially testing the feature with Macy’s, with wider availability expected soon.
Why Collages Matter on Pinterest
The collage format isn’t new to Pinterest users. In 2023, the platform saw strong engagement through its standalone collage app Shuffles, which has since been merged into the main Pinterest platform.
Today, tens of millions of collages are created by users each month, making it one of the platform’s most beloved content types. Now, brands can participate in this trend directly—at scale—with minimal effort.
Smarter Trend Discovery With Upgraded Pinterest Trends
Alongside the collage tool, Pinterest has also enhanced its Pinterest Trends platform with three new AI-powered features to give advertisers a deeper understanding of what users are saving, sharing, and shopping.
1. Trends in the Spotlight
Offers a curated view of high-level trend categories based on user behavior. For example, under the “beauty” category, a skincare brand can quickly see the top 5 trending topics with supporting visuals and descriptions.
2. Shopping Trends
Delivers actionable insights about what products users are most likely to purchase, especially by demographic. For example, a Gen Z-focused campaign can be informed by trending categories like hydration or body skin care.
3. Editors’ Picks
Combines cultural relevance with platform data. Pinterest editors curate trends based on what’s resonating across pop culture and seasonal moments—allowing brands to align their campaigns with timely, relevant topics via Editorial Sponsorships.
How Pinterest’s AI Tools Elevate Marketing Strategy
With these updates, Pinterest is positioning itself as a smart marketing partner, not just a content-sharing platform. The new features empower marketers to:
- Automate engaging visual content with minimal effort
- Identify and react to real-time shopping behaviors
- Align campaigns with broader cultural trends
For brands looking to optimize their Pinterest strategy, these AI tools offer precision, speed, and creative inspiration—all powered by data.
Final Thoughts
Pinterest’s latest features—especially AI-powered collages and trend insights—show the platform’s continued evolution into a discovery-first shopping destination. These tools are particularly valuable for eCommerce brands looking to scale content creation while staying connected to shifting user interests.
Whether you’re launching a new product line or planning your next seasonal campaign, Pinterest’s upgraded tools offer a smarter, faster way to connect with highly engaged audiences.
