If you’re serious about growing your presence on LinkedIn, integrating video into your content strategy is essential. LinkedIn reports a 36% year-over-year increase in video view time, and video content drives 1.4x more engagement than other post types.
To help users make the most of this momentum, LinkedIn has released 13 video best practices to enhance content performance. Below is a clear summary of these expert recommendations.
1. Think Beyond Talking Heads
LinkedIn encourages B2B marketers to be creative with their video formats. Rather than relying on static interviews, try filming:
- Behind-the-scenes moments at events
- Quick “how-to” guides
- Short, off-the-cuff thoughts on trending industry issues
The goal? Engage viewers in new and refreshing ways.
2. Stay Timely
Reacting to current events can help you stay relevant. Although LinkedIn’s algorithm doesn’t always prioritize fresh content, aligning your videos with trending topics may still increase visibility.
3. Optimize for Mobile
Over half of LinkedIn users browse on mobile. To boost click-through rates by up to 24%, use vertical (9:16) videos and consider selfie-style recordings, which tend to earn more engagement.
4. Choose One Orientation—Not Both
Avoid mixing horizontal and vertical formats in one clip. Viewers shouldn’t have to rotate their devices mid-video.
5. Use a Tripod
Shaky footage is distracting. Keep your videos stable with a tripod for a more professional feel.
6. Improve Sound With a Microphone
Quality audio makes a difference. Use an external microphone to eliminate background noise and keep your message clear.
7. Learn Basic Editing
Even simple edits can drastically improve video pacing and impact. Trimming unnecessary content helps retain viewer attention and strengthens your storytelling.
8. Always Include Subtitles
Since 92% of users watch videos on mute, subtitles are essential. They ensure your message is received, even in silent mode.
9. Add Personality and Humor
While “be creative” might sound vague, LinkedIn suggests trying to be unique, relatable, and even funny when appropriate. Adding personality can make your content more memorable.
10. Keep It Short
The sweet spot for LinkedIn native videos is under two minutes. For video ads, aim for 15 to 30 seconds when targeting top-of-funnel awareness. Short, snappy videos often perform best.
11. Hook Viewers Quickly
The first six seconds are crucial. Capture attention with bold visuals, a strong hook, or on-screen text that immediately signals value.
12. Repurpose Content
Don’t just post once. Break longer videos into shorter segments or repurpose them for different campaigns. This boosts content mileage across your LinkedIn strategy.
13. Combine Text and Video Effectively
Use your post text to introduce, tease, or frame your video. This builds curiosity and sets expectations. Remember: video shines in storytelling, not dense detail delivery.
Final Thoughts
With video consumption rising on LinkedIn, now is the time to refine your approach. By following these 13 best practices, you can increase visibility, build authority, and deepen engagement with your audience.
To explore LinkedIn’s full guide, click here.
