LinkedIn Expands Access to Performance Insights via New Post Analytics API
LinkedIn has rolled out a powerful update for content creators and marketers: a new Member Post Analytics API that allows third-party social media platforms to access detailed post performance metrics.
This development significantly expands LinkedIn’s existing analytics capabilities. Now, individuals—not just company pages—can evaluate the impact of their posts more effectively, thanks to enhanced data integration with tools like Hootsuite, Buffer, and Sprinklr.
As LinkedIn explained:
“As of today, we’re launching a number of new Member Analytics APIs. They will allow you to track your LinkedIn profile and post analytics within the dashboards of your favorite third-party social media management tools. Things like follower insights, post performance numbers, and video analytics.”
Keyphrase in Subheading: What the LinkedIn Post Analytics API Offers Creators
The new LinkedIn post analytics API delivers rich data to help creators optimize their content strategies. Among the most valuable features are:
- Follower insights
- Individual post performance metrics
- In-depth video analytics
These insights are now accessible directly from supported platforms, streamlining your social media analysis across networks.
This is a game-changer for personal brands, job seekers, consultants, and influencers who rely heavily on LinkedIn to drive engagement and visibility.
The Rising Power of Video on LinkedIn
Video content is a major focus of this update—and for good reason. In 2024, LinkedIn reported a 36% year-over-year increase in overall video watch time, demonstrating strong user demand.
More impressively:
- Videos are 20x more likely to be shared than other content types
- Video posts earn 1.4x more engagement than text or image-based updates
With these new APIs, creators can now track performance metrics like video views, engagement rates, and watch duration, allowing them to refine their video strategies for better impact.
For those using short-form video to drive thought leadership or highlight projects, these insights are now critical to staying competitive on the platform.
A New Era for Individual LinkedIn Users
Previously, only LinkedIn Company Pages had access to expanded analytics, made possible via Marketing APIs. Now, individual user accounts are also getting a major upgrade.
This change represents a broader shift in LinkedIn’s platform strategy—recognizing that independent professionals and creators play a vital role in content generation and engagement.
In addition to the new APIs, LinkedIn also introduced other metrics in May 2025, such as:
- Profile views generated by a specific post
- Followers gained from individual posts
- Clicks on Premium custom profile buttons
Together, these data points form a more complete picture of how your content performs—and how it impacts profile visibility and growth.
Integration With Major Social Media Platforms
LinkedIn confirmed that the post analytics API will be supported by all major social media management tools. These include:
- Hootsuite
- Buffer
- Sprinklr
- Metricool
- Oktopost
- Zoho
- mLabs
- SocialPilot
- Later
- Publer
- Vista Social
With seamless integration into these dashboards, users can now compare LinkedIn performance alongside other platforms like Facebook, Instagram, X (formerly Twitter), and TikTok.
This helps marketers build smarter cross-platform strategies, track KPIs in one place, and improve reporting accuracy.
Why This Matters for LinkedIn Strategy in 2025
LinkedIn continues to evolve beyond just being a job-hunting platform. Today, it is a hub for:
- Professional networking
- Thought leadership
- Content marketing
- Employer branding
The launch of the LinkedIn post analytics API gives users more control and clarity. You can now:
- Measure what content resonates most with your audience
- Adjust your publishing cadence based on real data
- Maximize ROI on time and effort invested in content creation
- Grow your follower base more strategically
For creators who want to build influence and generate leads through LinkedIn, these enhanced analytics are a long-overdue upgrade.
Getting Started With LinkedIn’s New Post Analytics Tools
If you’re using a social media dashboard already, check to see if it supports LinkedIn’s Member Analytics API. Most platforms are expected to support it immediately or in the coming weeks.
To make the most of this feature:
- Connect your LinkedIn profile to your management tool
- Enable post analytics tracking
- Review performance data weekly to refine your content mix
- Pay close attention to video engagement metrics, especially if you’re using video in your strategy
- Use follower insights to time your posts and target key demographics
By analyzing this new data regularly, you’ll gain a much clearer understanding of what drives engagement—and what doesn’t.
Final Thoughts
LinkedIn’s decision to open up its post analytics API to third-party apps marks a new chapter in content transparency for professional users. For individual creators, consultants, and thought leaders, this offers a deeper level of insight that was once limited to brands and enterprises.
As video continues to dominate and content becomes more competitive, using these tools is not just helpful—it’s essential.
Now is the time to upgrade your content strategy with data-backed decisions. Whether you’re looking to increase visibility, land new clients, or just boost your professional credibility, LinkedIn is making it easier to succeed.
