Instagram has announced a wave of new features and creative campaigns designed to elevate user expression on the platform—particularly for musicians, artists, and up-and-coming creators. The update introduces fresh content tools and a star-powered initiative to showcase the creative journeys of prominent figures, positioning Instagram as a stronger hub for music discovery and creative inspiration.
🎶 Instagram Targets Music Discovery with New Sharing Features
Instagram is intensifying its focus on music sharing, aiming to become a primary destination for music content. While TikTok currently dominates music trends, Instagram sees an opportunity to grow its influence—especially as TikTok’s future in the U.S. remains uncertain.
One of the standout features in this update is the ability to rearrange your Instagram profile grid. This long-requested tool allows users to customize the layout of their posts, giving creators greater control over how their content appears to visitors.
Instagram confirms that the profile grid rearrangement tool is rolling out globally starting today.
Additionally, Instagram is expanding its Spotify integration. Users can now share songs directly in Instagram Notes, adding a musical layer to casual conversation and social updates.
These features build on Instagram’s existing suite of music-friendly tools, including:
- “Add Yours Music” stickers
- Music in Notes
- Song lyrics in Reels
- Songs on user profiles
Together, these tools reinforce Instagram’s evolving identity as a platform for musical and creative expression.
✏️ Lower-Pressure Content Sharing: Quiet Posts and Trial Reels
To encourage more frequent posting and experimentation, Instagram is also testing the ability to quietly post to your profile—meaning content won’t be pushed to everyone’s feed by default. In addition, trial Reels are now available to all users, providing a space to experiment with video content in a lower-pressure environment.
Both tools aim to reduce performance anxiety and make it easier for users to express themselves authentically.
🌟 “Artist Journeys” Campaign: Showcasing Creative Growth
Instagram’s creative push includes a new video series titled “Creative Journeys,” spotlighting popular artists and their stories of growth on the platform. Featured creators include:
- Tyler, The Creator
- Rosalía
- Fred Again..
- Nadia Lee Cohen
- Cole Bennett
- Clint 419
- Slawn
“Beginning today, you’ll see creative journeys from these incredible voices,” Instagram shared. “They embody our mission and remind us that everyone starts somewhere. We’re inspired by their stories and humbled by the small role Instagram has played in them.”
The campaign aims to inspire emerging creators by highlighting how well-known artists have leveraged Instagram to explore their passions and reach audiences.
🚀 “Drafts” Project: Supporting the Next Generation of Creators
Alongside its artist showcase, Instagram is launching “Drafts”—a new initiative to support rising creators at pivotal moments in their journeys. This project will provide selected talents with financial support, collaborative opportunities, and direct platform partnerships.
Early collaborators include:
- Sailorr
- Tyrell Hampton
- Young Emperors
- Jake Fleming
Instagram says the goal is to help artists and creators push past creative barriers and bring bold ideas to life.
“We want creators to feel free to take more creative chances and realize their ambitions,” the company said.
🔤 A Personal Touch: New Font Inspired by Rosalía
Finally, Instagram is adding a new custom font for Stories and Reels, inspired by Rosalía’s handwriting. While a smaller update, it contributes to Instagram’s continued effort to give users more tools for visual self-expression.
💡 A Strategic Shift Toward Creative Empowerment
Instagram’s latest updates reflect a strategic move to empower creators with both practical tools and emotional inspiration. While features like grid customization and Spotify sharing enhance functionality, initiatives like “Artist Journeys” and “Drafts” reinforce Instagram’s role as a platform for creativity and artistic growth.
These changes could help Instagram attract more musicians and content creators—especially those looking for a supportive space to express themselves, experiment with new ideas, and grow their audience.
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