The infographic below, created by Visual Capitalist using data from NP Digital’s presentation at Web Summit 2025, reveals how current search platforms stack up. Despite the rising popularity of AI-powered search tools like ChatGPT, Google still dominates the search landscape, processing an estimated 13.7 billion daily searches.
ChatGPT Still Trails, But Its Growth Is Surging
While ChatGPT is growing rapidly, it still trails far behind Google in daily search volume. Interestingly, Instagram ranks second with 6.5 billion daily searches, which may surprise many. Even more unexpected is the fact that Snapchat and LinkedIn generate more search activity than Facebook, Bing, and Pinterest.
These numbers highlight how user behavior is shifting, particularly among younger audiences who use social platforms as discovery engines.
The ranking, according to NP Digital, is based on aggregated data from multiple sources. This could explain some surprising results—like Snapchat outperforming Microsoft’s Bing—but it also shows how non-traditional platforms are emerging as powerful discovery tools.
AI Search Is Changing Habits
Even though Google leads, the way people search is evolving. As AI chatbots like ChatGPT become more integrated into daily life, users are increasingly turning to conversational interfaces for answers, recommendations, and even product research.
While ChatGPT isn’t a threat to Google yet, it represents a growing shift in search habits. The more users engage with AI tools for quick, direct answers, the more normalized this behavior becomes. Google has responded by introducing its own AI-powered results, hoping to maintain dominance in a rapidly evolving digital landscape.
Keys:
- Google: Still the top search engine with 13.7 billion daily searches.
- Instagram: A surprising runner-up with 6.5 billion daily searches.
- Snapchat & LinkedIn: Higher search activity than Bing, Pinterest, and Facebook.
- ChatGPT: Fast-growing, but still far behind in total volume.
- AI Search: Becoming a new habit for many users, reshaping the discovery process.
As AI becomes a more prominent part of everyday browsing, the search engine market is set for continued disruption.
