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And then there is the most dangerous risk of all, the risk of spending your life not doing what you want on the bet you can buy yourself the freedom…
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LinkedIn B2B Brand Building Tips: Boosting Trust with Video and Influencers
Introduction: Why Brand Building Matters More Than Ever in B2B In today’s competitive digital landscape, B2B companies can’t rely solely on traditional methods to reach decision-makers. Buyers are increasingly influenced…
Reddit Consumer Purchase Pathways: How Reddit Now Drives Purchase Decisions Across the Funnel
Reddit Consumer Purchase Pathways Are Reshaping How People Buy As digital consumers grow increasingly skeptical of polished ads and influencer endorsements, many are turning to community-driven platforms for trustworthy insights.…
Lipa Later Loan Bid Comes After Loss of Management Control
In a surprising move, Lipa Later, a once-promising Kenyan BNPL startup, attempted to secure a $5 million loan from UK lender Advanced Global Capital (AGC) in April 2025. The move…
Griot & Bards #GABJuly – A Cultural Hub in Lagos
Every last Thursday of the month, GAB Nigeria brings back Griot & Bards #GABJuly, an immersive arts and spoken‑word experience in Ikoyi’s RapJointLagos. Held at Rapjointlagos, 4 Norman Williams Street,…
Pinterest Holiday Marketing Tips: Maximize Campaign Impact This Festive Season
Why Pinterest Should Be Core to Your Holiday Campaigns The holiday season is Pinterest’s busiest time of year. With over 482 million monthly active users, most turning to the platform…
Snap the Gap: Snapchat and TOGETHXR Champion Female Athletes as Digital Creators
Redefining Athlete Influence: The Launch of Snap the Gap Snapchat, in collaboration with women-focused media platform TOGETHXR, has unveiled Snap the Gap—a groundbreaking initiative designed to nurture female athletes into…
Next Up Live Music: TikTok’s New Live Singing Competition Launch
Introduction to Next Up Live Music TikTok and iHeartRadio have joined forces to introduce Next Up Live Music, a live-stream singing contest offering emerging artists a powerful platform. Starting July…
Meta Political Ad Ban in Europe: What It Means for Advertisers
In a surprising yet significant move, Meta has announced it will suspend all political, electoral, and social issue ads in Europe beginning in October 2025. This decision affects all of…
Shorter Video Ads on Facebook: The Secret to More Replays and Higher Engagement
Why Shorter Video Ads on Facebook Outperform Longer Ones As digital content consumption continues to evolve, attention spans are shrinking. Facebook’s video ad system has quietly adapted to this shift.…
Starknet CodeJam Workshop – LagosStarknet CodeJam Workshop – Lagos: Empowering the Next Generation of Web3 DevelopersStarknet CodeJam Workshop – Lagos
Starknet CodeJam Workshop – Lagos: Bridging Web3 Innovation and Local Talent The Starknet CodeJam Workshop Lagos is shaping up to be one of the most exciting blockchain developer events in…
LinkedIn Partners with Notion to Offer Premium Members Free Access to AI-Powered Productivity Tools
LinkedIn is enhancing its value proposition by offering LinkedIn Premium subscribers a 6-month free trial of Notion Plus, including access to Notion’s built-in AI tools. This exclusive LinkedIn Notion Premium…
X Unveils AI Video Generator “Imagine” and Flirtatious Virtual Companion “Valentine” in Bold Push Toward Synthetic Interaction
In its latest AI-powered expansion, X (formerly Twitter) has unveiled two provocative technologies: Imagine, a text-to-video generation tool, and Valentine, a romantic chatbot companion powered by the Grok AI model.…
Snapchat Delivers Higher ROAS for E-commerce Brands, Outperforming Rivals in New Triple Whale Study
Snapchat Ads Deliver Superior Performance for E-commerce Brands A groundbreaking new report from analytics platform Triple Whale shows that Snapchat is delivering significantly better ad performance than many competing platforms—particularly…
Meta Strengthens Instagram Teen DM Safety with New Blocking and Reporting Tools
As part of its ongoing commitment to protecting young users, Meta has expanded its Instagram teen DM safety features. The new updates are designed to make it easier for teens…
TikTok In-Stream Shopping Faces Global Hurdles Despite U.S. Momentum
TikTok’s ambition to become a global e-commerce powerhouse is encountering significant headwinds. While the short-form video app has successfully turned Douyin, its Chinese counterpart, into a $490 billion shopping giant,…
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