LinkedIn has launched a B2B influencer marketing guide to help businesses partner with creators and strengthen their influence. This practical 22-page manual tackles how B2B influencer marketing truly differs from B2C methods. Download the guide to begin crafting your creator strategy.
What Makes B2B Influencer Marketing Guide Stand Out?
Traditionally, B2C brands dominated influencer marketing. But B2B buyers now crave expert insights—not just polished ads. LinkedIn reveals that 59% of B2B buyers prefer creator content on its platform over others—and they rely on it at every stage of their decision journey .
Buyers need content that offers clarity, credibility, and real-world relevance. They treat creators like trusted peers. In fact, 82% say creator content influences decisions, 87% favor credible voices, and 79% engage monthly. This is the foundation of the B2B influencer marketing guide.
Why LinkedIn is Ideal for Influencer Partnerships
LinkedIn is the ultimate home for professional conversations. Its audience shows high engagement. Importantly, video—critical to B2B influence—has soared 45% on the platform, and 63% of buyers say video shapes their choices . If your strategy includes creators, it must integrate with LinkedIn video tools.
Introducing BrandLink and Thought Leader Ads
LinkedIn’s guide spotlights two features that enhance creator collaboration:
- BrandLink places your message as pre-roll within creator videos. It delivers:
- 130% higher video completion
- 23% more views vs standard ads
- Up to 18% more leads
- Thought Leader Ads amplify trusted voices in target audiences. They earned:
- 252% higher click-through rates
- 62% lower CPC
- 48% higher lead-gen completion
These formats combine authenticity, reach, and measurable ROI—essential traits of a winning B2B influencer marketing guide.
How to Use the B2B Influencer Marketing Guide
This guide offers a step-by-step roadmap:
- Plan creator outreach
- Select credible voices
- Run Thought Leader Ads
- Measure performance
It’s full of real case studies—including Lenovo, Adobe, and Evonik—highlighting effective approaches and measurable results.
Tips for Campaign Success
- Prioritize authenticity over follower count
- Use video and short-form content heavily
- Align content with buyer needs at each stage
- Combine organic reach with paid boosts via new ad formats
Doing so turns funded creator posts into powerful demand generators.
Why You Need This Guide Now
The B2B creator economy is thriving and evolving fast. Few brands have mastered it. Those who do can stand out before processes solidify. This LinkedIn B2B influencer marketing guide offers frameworks, tactics, and proven tools to lead in this space.
